Why Subway Is Not Popular in China Essay example - 2141 Words

1. Introduction 2.1 Relevant background Since the Subway restaurant chain started in 1965, it has opened more than 30,000 stores in 87 countries during the past 40 years. In Western countries, Subway is very popular and famous for its â€Å"stylish and nutritious† concept. More importantly, Subway brings the idea of health into the fast food industry. Because of the nutritious sandwiches and low fat ingredients, Subway receives considerable acclaim in Europe and America. Moreover, some professional magazines pay many honours to Subway, such as Americas Top Global Franchise† in 2009 and â€Å"Annual Franchise 500 ® listing† for 16 of the past 22 years.ï ¼Ë†Subway Chain Fact, 2006ï ¼â€°However, in Chinese market, the development of Subway has not†¦show more content†¦There is also 1 short-answer question which aims to encourage different ideas. Most questions are closed-ended, which could be easy to compare and summarize the quantitative data collection. 3.5 Research Procedure There were in total 30 questionnaires distributed in early March, 2010.The questionnaires ware completed by random candidates of University of Portsmouth. Because of the restrictions of time and resources, students in University of Portsmouth were chosen as they could be easily reached. Moreover, the aim of this study is about investigating the attitude of Chinese customers on Subway. Therefore, all the questionnaires were completed by Chinese candidates. In the middle of March, 2010, 30 questionnaires were collected and all of them were fit for the research. 3.6 Difficulties and Limitations During the research, the biggest difficulty is to design the questions of the questionnaires, which should fulfill the objectives of the project. It spends me a lot of time on addressing the questions through testing with my friends. There are two limitations in this research. Firstly, there are only 30 questionnaires distributed to respondents. Thus it cannot represent the overall of the Chinese customers of Subway. Secondly, most respondents are students so that the ages of people are also limited. It is hard to get elderly people involved in the survey. However, this researchShow MoreRelatedFast Food War in Singapore673 Words   |  3 Pagesanalysis for one of the following: McDonalds Pizza Hut, or KFC. Consumer KFC (formerly known as Kentucky Fried Chicken) has proven to be more popular in East Asia than many beef-based fast food chains, partially because of regional preferences that favor chicken. The parent company of KFC, Yum! Brands has made it its mission to tailor menus to local tastes in China and will undoubtedly employ this strategy in India, as well (Grgurich 2012). YUM! has not merely transported its chicken abroad but hasRead MoreGlobalization : Two Visions Of The Future Of Humanity1540 Words   |  7 Pagesauthor of â€Å"Globalization: Two visions of the Future of Humanity†, a completely globalized world may result in a dystopia. In contrast, Jeffrey Wasserstrom, the author of â€Å"A Mickey Mouse Approach to Globalization† and Tanveer Ali, the creator of â€Å"The Subway Falafel Sandwich and the Americanization of Ethnic Food† may think of globalization as other cultures sharing each other’s components to interact on a new level and spurring a mor e â€Å"open-minded† (Ali 27) individual. In Marcelo’s Gleiser’s â€Å"Globalization:Read MoreAsian Business Environment1002 Words   |  5 PagesEFA – Asian Business Environment – Dr. Yang Laike (lkyang@bs.ecnu.edu.cn) 17/04/2012: Session 1 Course description Why Asia? * The most dynamic and fastest growing region in the world * Most distinctive cultures and business †¦ Course Objectives? †¦ Learning modules China- India – Japan - Korea (major economic countries) M1 Asian Business Culture M2 Economic structure amp; development in Asia M3 political system and its impact on business M4 The business law and taxationRead MoreEssay on The Problems and Solutions of Overcrowding in Modern Cities1293 Words   |  6 Pagesin Modern Cities Now In the world there are many cities which are facing overcrowding, such as London, Tokyo, New York, Paris, Beijing, Singapore, Manila and Rio. But, few people know the exact meaning of the term â€Å"overcrowding†. There is a popular definition which is widely accepted by scholars: â€Å"an outgrowth of excessive size is overcrowding, meaning too many people occupying little space.† (Brunn et al, 1983, p37). Overcrowding causes huge problems such as housing, congestion, unemploymentRead MoreCorporate Level Of The Mcdonalds1329 Words   |  6 Pagesimprove on existing stores. I think McDonalds should also work on the quality of food and especially the service. When customers walk into a restaurant they expect to receive quality products and services for their money. I think the disparity with why McDonalds employees aren’t providing quality service to customers is because they feel overworked and underappreciated. There is a huge pay gap that separates top e xecutives and franchise employees. McDonalds helped to pay for lobbying against minimumRead MoreEssay on Cross Cultural Exchanges on the Silk Road Networks1643 Words   |  7 Pagesalso imported horses, grapes, medicine products, stones, etc. and deported apricots, pottery and spices. The interaction of these different cultures created a cultural diffusion. The road consisted of vast and numerous trade routes that went between China and Europe. Long distance trade came to action when rulers invested in making roads and bridges. â€Å"During the 1870s, silk was brought to the west coast of the United States via the Pacific Ocean, then rerouted to the east coast by the transcontinentalRead MoreFast Food Globalization2776 Words   |  12 Pagesking of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks , Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that fast food chains that adapt themselves too much to other cultures are losing what made their businesses successfulRead MorePrinciples of Management Research-Subways4396 Words   |  18 PagesPrinciples of management APPLIED RESEARCH SUBWAY Sandwich shop Michael D. Robinson Ottis Walizer Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principle of Management Park University May, 2008 TABLE OF CONTENTS Read MoreMcdonalds : A Worldwide Organization Essay1296 Words   |  6 Pagesprofited 5 billion dollars in one year, but McDonalds has steadily done this for years. As of 2013 McDonalds boasted over 1.8 million employees, which is a huge workforce to say the least. McDonalds’ competitors are Burger King, Yum! Brand Inc., Subway, Wendy’s, and many others. Neither of the aforementioned companies comes close to the revenue in which McDonalds is producing. In 2013 Burger King net income was a little over 1 billion dollars, meaning McDonalds made five times more than they couldRead More3.6 Billion People Caught At Least One Minute Of The 20161874 Words   |  8 Pagesthis past summer. The Olympic Games are the most popular and most participated sporting event in the world. Every continent comes together for 16 days to watch the best athletes in the world comp ete for medals and bragging rights. Despite the Olympics bringing people closer together in a spirit of unity through sports, host countries tend to use the Olympics to spread a different persona of themselves as shown in 1936 by Germany, in 2008 by China, in 2012 by Britain, and in 2016 by Brazil. The