Consumer Relationship Essay Example | Topics and Well Written Essays - 2500 words

Consumer Relationship - Essay Example Consumer relationship management is one area of organizations that calls for proper intelligence and understanding to achieve. Most organizations look into satisfying the needs of their customers without first understanding themselves. By giving so much focus to consumer satisfaction and ignoring the organization itself, in the long run even the customers themselves hardly get satisfied (Liveris 2011, p. 17). This paper critically analyzes the contribution of organizational/product- consumer relationship trends in the global beer industry by taking into consideration the demands of consumer relationships, theories around consumer relationships and the techniques that have been employed by organizations so as to achieve customer relationships. In purchasing goods and services, consumers are always faced with dilemmas before arriving at the decision to buy some specific products or services. In the beer industry, one may ask such question as, why do I need to buy â€Å"Heineken† but not â€Å"castle lager† for instance. Well, depending with the individual, different factors such as price, quality and satisfaction will start ringing in their minds. To others, however, the producer of the product matters a lot. It is common that people tend to choose products from well established organizations as opposed to the upcoming organizations. Described below is the process that most consumers undergo before arriving at the decision to purchase certain products: What triggers the mind of any individual to buy a certain product is the need to solve a certain need or problem that such a consumer may be facing. Here, the consumer tends to believe that by purchasing specific products, their problems will be solved. Most organizations start influencing the customer decision making from this point. Companies try to put to customers that those customers actually have problems and those problems can only be  solved with products from such organizations. A good example is alcohol consumption.  

To what degree did Hitler use illegitimate tactics vs legitimate Essay

To what degree did Hitler use illegitimate tactics vs legitimate tactics in his rise to power in 1933 - Essay Example The intention of the investigation is purely to obtain information from pieces of the past albeit the same may be utilized in the furtherance of academic studies of the lives and obsessions of world leaders and other significant figures. There are accounts that Hitler did not have fixed and definite plans during the course of his adventurism for influence and control. Instead, he was simply practical and acted pursuant to what he believed was applicable and effective at the moment. (A Pragmatic Approach? BIDEFORD COLLEGE HISTORY DEPT’. Bideford College Online. [internet]). This attitude of Hitler was apparent both in his policies dealing with foreign as well as domestic matters. Hence, as far as regarding the involvement of Germany outside of the nation, Hitler moved his way responsively to whatever then was taking place around the world, particularly the neighbors of Germany in Europe and in other parts of the West. It might therefore be that the dictator did not give too much attention to whether or not the processes of his operations were legitimate. This technique of Hitler was seen when Benito Mussolini started his own expansion by invading Abyssiania in 1935. Assessing the intrusion as having diverted g lobal awareness of the occurrences in Germany, Hitler took similar actions in Rhineland in March 1936 by establishing authority and supremacy in the area. He did not care if his moves were construed as inappropriate and he acted decisively and to the fullest while the opportunity was still at hand. During the incursion, the German leader must be under the belief and perception that it would bring results efficiently and effectively while the allied forces were out of sight. It is very significant to observe that the military campaign clearly violated the Treaty of Versailles which mandated Rhineland to be a neutral ground. (Timeline for WW2: 1933-1941, Beginning of Nazi Germany to Invasion of Soviet Union.

Managing and Preserving Electronic Health Records Essay Example for Free

Managing and Preserving Electronic Health Records Essay This proposal discusses how to apply standard and interoperable solutions to manage and preserve electronic health records (lab test results, physician notes, etc.) and migrate, distribute, replicate, and access these records from legacy formats and platforms. Another important thing the proposal discusses is incorporating a technological system that will allow better time management and increase profitability at CorpHealth. Business Problem Statement The business problem to be solved is how to improve time management by improving strategic planning and incorporating new technology that will allow better time management and planning. Also the company currently does not have a system that preserves electronic health records. It is important for the company to start working to create a standard preservation infrastructure to support a wide variety of electronic health records, data formats, and delivery mechanisms as well as identify, evaluate, and integrate standard and best practices in the long-term preservation and management tools to migrate, replicate, and distribute electronic health records. Currently the only technological advance the company uses is the Cholestest LDX system that provides efficient and economical point of care testing for cholesterol and related lipids, and blood glucose serve as diagnostic tools that provide information for immediate risk assessment and therapeutic monitoring of heart disease, inflammatory disorders and  diabetes.allows and improve insight into the financial management aspects of the company for improved strategic planning and performance monitoring. Name of the Company or Organization CORPHEALTH Medical and Wellness Solutions, Inc. Brief Description of Proposed Solution Incorporating new technology at CorpHealth will allow the business to reach out to new customer increase profit and grow technologically. Looking at these issues will help decrease major challenges the Company faces in IT, operations, strategic planning while diminishing the risk on non-compliance regulatory fees. CorpHealth should develop business tailored solutions to incorporate a better strategy that overall will bring growth and stability to the company. General Benefits it will provide the Organization General benefits to the company will mean growth and advancement. The company need to stay ahead of the competition and implementing new marketing strategy in different ways is a great way to attract different clients or new demographics. Implementing new technology will improve the speed and accuracy of diagnoses. Implementing a new system that will allow health information to be safe and secure will allow the current clients and future clients to have peace of mind. Also this will give the Company better access to the information if needed by the Doctor allowing better time management to the Staff. Audience to whom you are presenting the recommendation(s) The audience of this proposal is presented for all CorpHealth personnel. After recommendations are implemented and agreed on who will benefit from it will be the Staff, client and future clients.

Think Global, Act Local Agenda

Think Global, Act Local Agenda In this assignment, I will present my views on Think global, act local by giving different examples from different companies. Globalization means developing standardized products marketed world wide with a standardized marketing mix, Essence of mass marketing. Global localization means mixing standardization and adaptation/ customization in a way that minimizes costs while maximizing customer. Product adaptation means customer tests differ, inadequate customer purchasing power, Poor maintenance standards, Local labour costs, General level of technical skills and Product standardization these are the main factors of Think global, act local agenda. 2. Executive Summary :- As example if we see Honda company worlds largest motorcycle Company since 1948 by Soichiro Honda. It produces a broad variety of products ranging from scooters to sports car, and remains on the important edge by providing products of the highest quality that generate new values, at a reasonable price, for international customer satisfaction. In addition, the company also produces cleaner. In its aim to protect the environment, Honda has long-lasting their line up of mixture models, by hire of Japan and the United States of the FCX, which is fuel cell vehicle developed in -house, incorporating the companys inventive next-generation fuel cell stack. Honda increased its sales by introducing new models in the light truck sector in the China, United Status and Europe. Honda responding to the high requires of diesel-powered vehicles, and continues to make bigger and achieve remarkable development with the high profile of the Honda brand. As mentioned, Honda has a huge number of suppliers. Honda continually builds and maintains their relationship for the profit of the company and the consumers. This relationship also leads to supplier development, in terms of perceiving their work and in doing business with Honda. 3. Body Paragraphs :- 3.1 ) Resources Required for Globalisation : Excess capacity : Financial Physical Knowledge Resources 3.2 ) Concept of Think global, act local : There are lots of new things that company have to do to be stable in competitive global environment. People who works in company must be give confidence to become more practical and more globally oriented. Global purchaser must be met at their home local, to find out specific local needs. And the company must respond by adapting products to meet those local requirements. In present situation, markets are global, and the resources to serve those markets have to be global. The companies those are able to design globally for contracted local requirements will produce their growth and success. Presently, customer in different parts of the world doesnt want unfocused products, but rather, products that meet their basic needs. The vision of Honda includes Value Creation and sets them apart from other companies by following their beliefs. It aims to focus on the customer, being artistic, respecting fresh ideas and considerate that change is good. Hondas philosophy is different from other companies. It is based on the concept of the challenging spirit in the company chief. It intends to maintain an international viewpoint, in dedication to supplying products of the highest capability at a reasonable price for worldwide customer satisfaction. This goal of Honda is achieved by setting high expectations for its suppliers. This viewpoint is being perpetuated by evaluating the total cost of their product, improving its excellence by extensive research and cooperation and focusing on the needs of their customers. 3.2 ) Examples of Think global, act local : In March 2000 Douglas Daft, CEO of coca-cola, announced that the next big evolutionary step for the company would be going limited. Coca-Cola popular all over the world and became global company at a time when the market was challenging greater flexibility, responsiveness and local sensitivity. Coke is instituting a strategy of Think local, act global by putting bigger decision making in the hands of confined of local managers. MC Donalds corporation is the major chain of fast-food restaurant in the world. MC Donalds specializes in hamburgers, French fries, and soft drinks. MC Donalds is famed in 119 countries of the world. The method which used by MC Donalds in entering overseas market was Think global, act local describes the aim which MC Donalds follow in overseas countries. For example, in Germany, some MC Donalds outlets offer beer to adult customer. A Maggi noodle is a brand instant noodle pretend by nestle. The brand is popular in India, South Africa, Brazil, Nepal, New Zealand, Australia, Malaysia, Singapore, Pakistan and the Philippines etc. It is also known as magi mee. Maggi noodles are part of the Maggie family. A Nestle brand produces immediate soups, stocks, and noodles with more than 15 flavours in stock. It is widely tasted well-liked is Original Maggie flavour. It is still one of the most extensively eaten flavours of Maggi. There are some other flavours like Chicken, Cheese, Ata, Rice, Masala and Tomato which are very accepted. In fact in India Maggi Noodles is recognized as a sort of products known as Instant noodles. Starbucks is a global company of coffee chain based in Seattle, Washington, United States. Starbucks is the biggest coffeehouse company in the world. There are 17,133 stores in 49 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, coffee beans, salads, hot and cold sandwiches, pastry, snacks, and items such as mugs and tumblers. From Starbucks beginning in later forms in Seattle as a local coffee bean roaster and retailer. The company grow rapidly. In the 1990s, Starbucks was opening a new store all over workday, a pace that continued into the 2000s. Starbucks has been a target of protests on issues such as fair-trade policies, labour, relation, ecological collision, political views, and anti-competitive practices. These are the different companies examples which followed Think global, act local strategy and by the time they become popular globally. These companies researched local cultures needs, test and they modify their product according them so these companies become popular world wide. There are so many companies in the market which follows this agenda and growing by the time. 3.3 ) Global Strategy : The company chooses to treat the different markets in the whole world as a single market, with the postulation that consumers in different countries are similar regardless of the geographical locator and the culture. Global strategy is a translation of the concept of standardization of marketing strategy across different markets around the world. But the culture differences between countries and the existence of country specific factors must not be ignored by the company. Hence, adaptation is still necessary for effective global. Therefore Think global, act local is suitable. A global strategy makes no distinction (that is, standardization) between domestic and foreign markets. The global marketing company treats all the target markets of the world on an equi-distance basis. This is a geocentric orientation. 3.4 ) Benefits Of Global Strategy : Use of the global strategy levers can achieve one or more of four major categories of potential globalisation benefits: Cost reductions Improved quality of products and programs Enhanced customer preference Increased competitive leverage 3.5 ) Localization : Localization is the procedure of adapting a product to a particular language, culture, and desired local look-and-feel. Ideally, a creation is developed so that localization is easy to achieve- for example, MC Donalds serves only non-vegetarian is available all over the world but still in India MC Donalds serves vegetarian. This is called localization. Internationalized manufactured goods are easier to localize. In localizing a product, in addition to natural language translation, such detail as time zones, money, national holidays, local colour sensitivities, product, gender roles, and geographic examples must all be considered. A productively localized service or product is one that appears to have been developed within the local culture. 3.6) Standardization : A marketing strategy that is standardized for use throughout the world by customers feedback and response. The strategy assumes that the behaviour of many consumers in the world has become very similar, so general positive things which is most likely attract the all customers they have to critical analyse and take care so that the demand of product will increase and thats the reason these days the every organization have its own research and development (RD) department so that after the customer feedback they will try to maintain the product standards and modify as per their suggestions and feedbacks. 3.7) Adaptation : The adaptation strategy is actually different components of their marketing strategies in foreign markets compared with their domestic markets and how such adaptation decisions influence the firms competitive positions and performance in global markets. It also helps to conceptualize that adaptation of a marketing-mix component is a determined process that is influenced by a firms pervious history of adaptation strategy, and they investigate the significance of that marketing-mix component to the firms success. The adaptation process helps also define a firms competitive advantage, which in turn affects its performance in the foreign market and globalization markets. This also increases the productivity and demand of the product. 3.8) The Four Drivers Of Global Marketing : Fall in tariffs (import taxes) and removal of non-tariff trade barrier (quota/maximum import quantity) encourage more exporters around the world to market their goods overseas. E.g. WTO ( World Trade Organization) encourages import and export trade among countries. Competition expands beyond national boundaries (within one country) to global competition as each exporting competition seeks a bigger market. Consumers needs across the globe have increasingly become more similar. For example, more consumers in Asia need Korean products like movies, TV shows, music videos, cars, food, etc Investment by a company in I.T. (Information Technology) to produce products is more economically viable for products that are marketed globally. It is simple too costly for a company to use expensive I.T. in production just to market the product in one country (domestic market) E.g. Producing the Hollywood movie Avatar that was a hot worldwide. 3.9) The Factors Which Competitive Strength : The application of latest technology. The contribution to total profit margin. The ability to effectively conduct market. The service quality of distribution channels. The quality of the product and related services. The extent to which the product fit the needs of customer. The positioning and image building of the products. 3.10) Factors Which Make a Potential Foreign Market : Favourable economic conditions. Promising market growth potential. Stable political situation. Total market size is sufficiently large. There is limited or no competition at present. Rules and regulations set by the local government are acceptable to the company. There is no strong barrier to entry in to the foreign market. 4. Conclusion :- In conclusion, I would like to conclude that the globalisation, based upon a multicultural mixture of diverse groups and social movements. It is reshaping the world. Public relation professionals need to prepare to work globally. Support globally and understand the big global picture. Globalisation renders extraneous traditional borders, boundaries and marketplace definitions for most businesses and non-profit. If the local markets getting better and better in operations that ultimately effect globally, so the general perspective from all the mentioned above examples like MC Donalds, Coca-cola, Maggie, Starbucks etc they work on Think global act local strategy which makes them a top rent in their respective categories like food, cold-drinks etc.

The Rain Horse By Ted Hughes Essay -- English Literature

The Rain Horse By Ted Hughes 1. Before he sees the horse, the narrator is feeling confused and angry; "anger against himself for blundering into this mud-trap" As you can see from another word in the sentence, 'blundering', the narrator's anger against himself has made him clumsy, and 'blundering' is a very clumsy word. At this point, the narrator is feeling confused because he cannot decide whether to go round a longer journey, or take a shortcut through a farm. It seems as though he has a bad history with the farmer, because he talks of being called a trespasser; "or shouted at as a trespasser deterred him" 2. The sense of fear and mystery surrounding the horse is given because the writer uses many similes to describe it; "running on its toes like a cat, like a dog up to no good like a nightmarish leopard" Because the horse is far away from him, he can only give a description of its appearance, and he can not know any more, this is what gives the horse a sense of mystery and wonder. 3. As the man sits in the wood, covered by his coat, the rain seem... The Rain Horse By Ted Hughes Essay -- English Literature The Rain Horse By Ted Hughes 1. Before he sees the horse, the narrator is feeling confused and angry; "anger against himself for blundering into this mud-trap" As you can see from another word in the sentence, 'blundering', the narrator's anger against himself has made him clumsy, and 'blundering' is a very clumsy word. At this point, the narrator is feeling confused because he cannot decide whether to go round a longer journey, or take a shortcut through a farm. It seems as though he has a bad history with the farmer, because he talks of being called a trespasser; "or shouted at as a trespasser deterred him" 2. The sense of fear and mystery surrounding the horse is given because the writer uses many similes to describe it; "running on its toes like a cat, like a dog up to no good like a nightmarish leopard" Because the horse is far away from him, he can only give a description of its appearance, and he can not know any more, this is what gives the horse a sense of mystery and wonder. 3. As the man sits in the wood, covered by his coat, the rain seem...

Biography of Isaac Newton :: Sir Isaac Newton Essays

Sir Isaac Newton Jan 4 1643 - March 31 1727 On Christmas day by the georgian calender in the manor house of Woolsthorpe, England, Issaac Newton was born prematurely. His father had died 3 months before. Newton had a difficult childhood. His mother, Hannah Ayscough Newton remarried when he was just three, and he was sent to live with his grandparents. After his stepfather’s death, the second father who died, when Isaac was 11, Newtons mother brought him back home to Woolsthorpe in Lincolnshire where he was educated at Kings School, Grantham. Newton came from a family of farmers and he was expected to continue the farming tradition , well that’s what his mother thought anyway, until an uncle recognized how smart he was. Newton's mother removed him from grammar school in Grantham where he had shown little promise in academics. Newtons report cards describe him as 'idle' and 'inattentive'. So his uncle decided that he should be prepared for the university, and he entered hi s uncle's old College, Trinity College, Cambridge, in June 1661. Newton had to earn his keep waiting on wealthy students because he was poor. Newton's aim at Cambridge was a law degree. At Cambridge, Isaac Barrow who held the Lucasian chair of Mathematics took Isaac under his wing and encouraged him. Newton got his undergraduate degree without accomplishing much and would have gone on to get his masters but the Great Plague broke out in London and the students were sent home. This was a truely productive time for Newton. He conducted experiments on sunlight and prisms. He discovered that sunlight was made up of different colors. This lead to his work on reflecting telescopes. At the same time he was working out his ideas of planetary motion. He returned to Cambridge in 1667 and became the a fellow, earned his MA and the following year became the chair of the math department. he then wrote a book on optics. Newton worked cooperatively wiht other scientists such as Robert Hookeand Edm und Halley on planetary motion. But he was later bitter and resentfull not wanting to give other any credit for their contributions to his work. Newton went on to serve in government positions such as a member of Parliament and later as Warden of the Mint. His only words spoken as a member of parliament were "shut the window." He had a mental breakdown of sorts resulting in thoughts of persecutiojn mania later in life.

Grapes of Wrath and Migration Experience Essay

The novel, â€Å"The Grapes of Wrath† by John Steinbeck, takes you on a chronicle of one family’s migration, from Oklahoma to California as a result of exodus. The family is forced to migrate west in search of a livelihood during the great depression of the 1930’s. The structure of the chapters in this book alternate between narrating the journey of the Joad family with descriptions of the westward movement of migrant farmers in the 1930s as they flee drought and industry. Steinbeck, a native of California, draws from first hand experiences to guide the reader not only along the journey of one family in particular, the Joad’s but, to also expose the desperate conditions of migrant farming-families faced during the great depression in America. The Joad family was a part of a migration of people called â€Å"okies† which were farmers from the southwest that migrated westward in search of opportunity. The Okies were farmers whose topsoil blew away due to dust storms and were forced to migrate along Route 66 to California in search of work. The Okies were resented for migrating in large numbers to areas in the West where work was already hard to find and the sudden multitude of workers caused wages to be lowered. The Joad’s reside in Oklahoma, referred to as the â€Å"Dust Bowl† of the U. S . because of its lack of rain. The Joads’ were sharecroppers evicted from their homes because they failed to pay the bank their loan payments to the Shawnee Land and Cattle Company. The entire area was being evicted by the land owners, forcing sharecroppers’ to leave all that they have ever know and cared for behind in search of a sustained life elsewhere. The novel opens up by introducing the main characters and painting a picture of a dried up withering Oklahoma farming region. Released from an Oklahoma state prison after serving four years of a manslaughter conviction, Tom Joad makes his way back to his family’s farm amid the desolation of the Dust Bowl. He meets Jim Casy, a former preacher and the man who baptized Tom as a child. Tom gives the old preacher a drink from his flask of liquor, and Casy tells Tom how he decided to stop preaching. He admits that he had a habit of taking girls â€Å"out in the grass† after prayer meetings and tells Tom that he was conflicted for some time, not knowing how to reconcile his sexual appetite with his responsibility for these young women’s souls. Eventually, however, he came to the decision that â€Å"there ain’t no sin and there ain’t no virtue. There’s just stuff people do. It’s all part of the same thing. † No longer convinced that human pleasures run counter to a divine plan, Casy believes that the human spirit is the Holy Spirit. Jim accompanies Tom to his family’s farm; when they find it deserted, fronted by withered crops, they find Muley in that house. Muley is an old family friend that stayed behinde while his family leaves for California to tend to his rightful land. He explains haltingly that a large company has bought all the land in the area and evicted the tenant farmers in order to cut labor costs. The three men proceed forward traveling to Tom’s Uncle John’s house, where they find the Joads preparing for a long trip to California in search of work. The entire family has gone to work picking cotton in hopes of earning enough money to buy a car and make the journey to California. Large California landowners have poster announcement for employment throughout western Oklahoma, and Ma and Pa Joad have decided to move their family their; evicted from their farm by the bank that owned it, they feel as though they have no choice. Once Tom has been reunited with his family, in the following chapters, the narrator assumes the voice of generic tenant farmers, expressing what their possessions and memories of their homes mean to them. The farmers are forced to pawn most of their belongings, both to raise money for the trip and simply because they cannot take them on the road. Steinbeck makes it apparent during this section of the novel that he believes that the economic system makes everyone a victim—rich and poor, privileged and disenfranchised. All are caught â€Å"in something larger than themselves. † This is used to give reference to the bigger picture of society and how situations dictate undesired behavior. In a sense it was a way of taking some hatred off the people hired to kick people off their lands because these people too lost their livelihood. When the time comes to leave, Muley Graves bids the family good-bye, but Grampa suddenly wants to stay. He claims that he aims to live off the land like Muley and continues to protest loudly until the Joads lace his coffee with sleeping medicine. Once the old man is asleep, the family loads him onto the truck and begins the long journey west. When the families leave the farms, the land if left vacant, and is worked by people with no connection to the land. This is used to drive home a theme of man and his relationship to the land as a symbol of ownership. Such a separation between work and life causes men to lose wonder for their work and for the land. As the Joads make their way down highway 66, it is described as being backed-up and filled with broken down poor farmers getting ripped off by auto repair shops selling parts. Steinbeck suggests that the hardships the families face stem from more than harsh weather conditions or simple misfortune. Human beings, acting with calculated greed, are responsible for much of their sorrow. Such selfishness separates people from one another, disabling the kind of unity and brotherhood that Casy deems holy. It creates an ugly animosity that pits man against man, as is clear in Chapter 12, when a gas station attendant suggests that California is becoming overcrowded with migrants†. Steinbeck uses Pa Joad to embody the desire to be connected with the land, this is displayed by his willingness to stay back from his family to tend and live off his native soils. Conversely Jim Casy represents the focus of the family and it’s the most important aspect is to stay together. Ma Joad also represents the glu holding the family together and the backbone of the family unit. The family reaches Oklahoma City, while here they suffer the loss of their dog, and Grandpa Joad, and are forced to give them informal funerals due to a lack of money. After suffering such a major loss, the family picks up new passenger the Wilson’s a family they met broke- down on the side of the road. A few days down the road the family gets told by a car salesman that implications of open jobs in California are false. This brings a large sense of worry among the family because there survival depends on the opportunities waiting in California. At this point of the novel the many amilies traveling along the road have come together as one family creating a sense of comfort and belonging. The people have created rules and enforcement of law; this is a drastic change in identity and life. They are no longer farmers but migrant men. The family reaches California, marking a major shift in the journey. Once in California, the family is warned by Ma that the family is falling apart, as a result of the passing Grandma and the separation from the Wilson’s. Coming after two sets of dire warnings from ruined migrant workers, Granma’s death bodes especially ill for the Joads. They now seem fated to live out the cautionary tales of the men they have met in Chapters 16 and 18, who now seem like predictors of the future. Before the Joads even set foot on its soil, California proves to be a land of vicious hostility rather than of opportunity. The unwelcoming attitudes of the police officers and border guards seem to testify to the harsh reception that awaits the family. Once in California the family is forced to move north by authority, which do not take a liking for the okies. The family reaches a camp where they stay for a little while. This camp was a squatter settlement of okies with no food or work to speak of. This is an unsettling feeling for the Joads and a sense of anguish settles over the family. A man come into the came looking for people to work, but he does not have the proper papers and will not disclose the wages to the workers. This creates skepticism by for the okies and a scuffle breaks out. Which results in Jim Casy taking the blame for Tom knocking out a police officer. The men take Jim Casy away and the Joads flee in search of safety and work. The family finds work in a peach orchard where they get paid 5 cents a basket. That evening, Al goes looking for girls, and Tom, curious about the trouble on the roadside, goes to investigate. Guards turn him away at the orchard gate, but Tom sneaks under the gate and starts down the road. He comes upon a tent and discovers that one of the men inside is Jim Casy. Jim tells Tom about his experience in prison and reports that he now works to organize the migrant farmers. He explains that the owner of the peach orchards cut wages to two-and-a-half cents a box, so the men went on strike. Now the owner has hired a new group of men in hopes of breaking the strike. Casy predicts that by tomorrow, even the strike-breakers will be making only two-and-a-half cents per box. Tom and Casy see flashlight beams, and two policemen approach them, recognizing Casy as the workers’ leader and referring to him as a communist. As Casy protests that the men are only helping to starve children, one of them crushes his skull with a pick handle. Tom flies into a rage and wields the pick handle on Casy’s murderer, killing him before receiving a blow to his own head. He manages to run away and makes it back to his family. In the morning, when they discover his wounds and hear his story, Tom offers to leave so as not to bring any trouble to them. Ma, however, insists that he stay. They leave the peach farm and head off to find work picking cotton. Tom hides in a culvert close to the plantation—his crushed nose and bruised face would bring suspicion upon him—and the family sneaks food to him. Word gets out that Tom is a murder and is forced to leave his family. Before he leave he has a hear to heart with his mother, he speaks of Jim Casy and his way of spirituality for the greater good. As Tom leaves his family to fight for social justice, he completes the transformation that began several chapters earlier. Initially lacking the patience and energy to consider the future at all, he marches off to lead the struggle toward making that future a kinder and gentler one. The Joads are left to work on the farm but, then there is a six day flood that wipes away the families cars and settlement. This forces the family to set off on foot for higher ground. Al decides to stay with the Wainwrights and Agnes. Traveling on foot, the remaining Joads spot a barn and head toward it. There, they find a dying man and small boy. The boy tells them that his father has not eaten for six days, having given all available food to his son. The man’s health has deteriorated to such an extent that he cannot digest solid food; he needs soup or milk. Ma looks to Rose of Sharon, and the girl at once understands her unstated thoughts. Rose of Sharon asks everyone to leave the barn and, once alone, she approaches the starving man. Despite his protests, she holds him close and suckles him. This is the closing of the book, which for me is an amazing ending. It was symbol of family and the fight for the greater good of the common people. Analysis In the Grapes of Wrath, we are taken along side a family of okies, who are forced to migrate west. Through this journey we can use the insights of the suffering the migrants went though to better understand the immigrant experience. Throughout history outsiders have driven people off their native land. They fall victim to the physical and environmental forces that drive them off the land. Immigrants or in this case migrant workers are labeled as trash and are used as capital gain and cheap labor. This is due a lack of options and the people are forced to work for unfair pay and to be treated unjust. The Dust bowl was an ecological and human disaster in the Southwestern Great Plains regions of the United States in the 1930’s. The areas affected were Oklahoma, Texas, New Mexico, and Colorado. The poor handling of the land and years of drought caused this great disaster (Jones â€Å"History†). During this time the â€Å"Okies†Ã¢â‚¬â€œa name given to the migrants that traveled from Oklahoma, Texas, Kansas, or anywhere in the Southwest or the northern plains to California–encountered many hardships. These hardships are brilliantly shown in John Steinbeck’s The Grapes of Wrath. Scholars agree, â€Å"The most important fact about the dust storms was not scientific but human: their tragic effect upon people seeking livelihood on the stricken Midwestern farms† (French 4). Steinbeck believed society was inhumane to the Okies and through his novel we can account for how the Okies were treated. By looking at Steinbeck’s own personal background and information from historical commentaries we are better able to grasp his reasoning for writing the novel because he understood what it was like to grow up as a farmer, and an outsider. More importantly, however, we are able to share in his compassion for the Okies. To fully understand Steinbeck’s reasoning for writing the novel it is important to look at his family and where he grew up. John Ernst Steinbeck was born on February 27, 1902, in Salinas California. His parents were middle-class people who played many roles in the community and cultural life. His father worked as a manager of a flourmill, and his mother taught in a one-room rural school (Swisher 13). Steinbeck’s compassion for the Okies is clearly seen in passages like, this: â€Å"The Okies are resourceful, and intelligent Americans who have gone through the hell of the drought, have seen their lands wither and die and the topsoil blow away: and this, to a man who has owned his land, is a curious and terrible pain† (French 56). The encounters Steinbeck had with the Okies inspired him to write The Grapes of Wrath (Swisher 20). The Okies were not only exposed to greed but also to the terrible feeling of an empty, deprived stomach. Steinbeck remarks, â€Å"And in the South he [a homeless, hungry man] saw the golden oranges hanging on trees, the little golden oranges on the dark green trees; and guards with shotguns patrolling the lines so a man might not pick an orange for a thin child, oranges to be dumped if the price was low† (318). In conclusion Steinbeck wants his readers to feel the pain of the Okies. They were discriminated against because of a circumstance (The Dust bowl) they had no control over. Steinbeck can relate to this inhumane treatment because he too had suffered teasing and hatred based solely on his physical characteristics. Nature handed the Okies and Steinbeck a bad hand and he wanted society to grasp the reality of human unkindness. Steinbeck writes, † If you [land owners] could separate causes (hunger in a stomach, hunger in a single soul, hunger for joy and security) from results (growing labor unity, striking at new taxes, widening government), if you could know that Paine, Marx, Jefferson, Lenin, were results, not causes, you might survive. But that you can not know. For the quality of owning freezes you forever into I, and cuts you off forever from the we† (Steinbeck 206). So we can use Steinbeck’s life experiences and historical references to use the Joads journey west to better understand the immigrant experience.